In Profile: Dr Charlotte Woodward and Dr Victoria Manning

By詹妮框架/ 10 Sep 2018

夏洛特·伍德沃德博士和维多利亚·曼宁博士讨论了一般实践如何引导他们共同拥有一个企业,以及他们成功建立工作关系的秘诀。

Following a chance meeting in 2012,夏洛特·伍德沃德博士和维多利亚·曼宁博士很快开始建立起强大的专业关系,因为他们认识到他们对美学的共同兴趣和从一般实践中拓展出来的共同目标。亚博app的下载途径After graduating from The University of Southampton and completing her GP 亚博足球apptraining at St Mary's Hospital in London,Dr Manning began her medical career as a GP in Shropshire in 2000.有追求外部利益的愿望,she began to learn more about the 亚博app的下载途径aesthetic speciality in 2004.Following a similar path,伍德沃德博士在莱斯特大学完成了医学学位,并在伯明翰市中心接受了全科医生的培训。1996年,她在汉普郡开始了她的全科医生生涯,并于2004年开始培养她对美学行业的兴趣。亚博app的下载途径在2012年共同发展自己的业务之前,两位从业者都将美学亚博app的下载途径作为一种外部利益单独追求。

曼宁博士说,“I met Charlotte six years ago and we both had a vision of wanting to do something more than general practice.正是通过一次偶然的谈话,我们发现我们有着相似的精神,同样的想法,passion and drive when it came to 亚博app的下载途径aesthetic medicine,and therefore thought we could potentially work together.However,it was a really big decision.我们于2012年7月会面,同年11月在莱明顿开设了第一家河流美学诊所。亚博app的下载途径so it was quite a quick turn-around from nothing to something!At the time,I was living on the Isle of Wight and Charlotte in the New Forest."“

伍德沃德博士指出,“When we decided to join forces,we used personal finance to start the clinic and decided not to take out any bank loans;therefore we didn't draw a salary from the business for two years.我们在美学上兼职,在GPS上兼职,亚博app的下载途径在那段时间里,我们靠全科医生的收入过活。”“

伍德沃德博士和曼宁博士解释说,他们的关系之所以成功,是因为他们的性格完全相反。曼宁博士把自己描述成创新者和联络人,whereas Dr Woodward acknowledges that she is financially-minded and has a more pragmatic approach.Dr Woodward puts the progression of the business down to utilising each other's strengths and says,“We're both very focused and very driven.我们知道我们想要什么,我们有相同的目标,所以我们相处得很好。We've become best friends and we are very open with each other – honesty is definitely a key ingredient in any successful business partnership."“

所以,where did their interest in the 亚博app的下载途径aesthetic specialty begin?曼宁博士解释说,作为一名全科医生,她在解决心理健康问题方面的经验和与患者相处更多时间的愿望是她进入美学领域的催化剂。亚博app的下载途径她说,“我对美学背后的心理因素和患者寻求治疗的原因很感兴趣。亚博app的下载途径一般来说,我们的很多时间都花在了精神健康问题上,比如身体畸形。As most GPs would say,一般实践中缺乏时间是有压力的。美学上亚博app的下载途径,你可以花更多的时间和病人在一起,building trust and real rapport.我相信有更多的咨询时间对人们来说真的很重要。”“

伍德沃德博士对美学的持续兴趣促使她开始了这一领域的正式培训。亚博app的下载途径亚博足球app她解释说:“我一直对美学和患者在适当的手术中所体验到的心理利益感兴趣。亚博app的下载途径一旦我完成了正式的培训,亚博足球app我对这个问题的兴趣真的开始了。所有的美学治疗都有一个巨大的心理因素;亚博app的下载途径一点也不美。我认为做一名全科医生真的有助于我进一步理解这一点。”“

现在,这两位从业者都专注于全职运营他们的业务,并在汉普郡和多塞特设有河流美学诊所,亚博app的下载途径as well as a partnership with the Grace Medical and Wellbeing Clinic in Belgravia,伦敦,他们与格蕾丝诊所一起经营河流美学,亚博app的下载途径providing consultations and treatments to its members and patients.曼宁博士和伍德沃德博士通过交替工作周来适应他们繁忙的日程安排,设法在这三个诊所之间分配时间。博士

“我们已经成为最好的朋友,我们彼此非常坦诚–诚实绝对是任何成功的商业伙伴关系的关键因素。”-Dr Charlotte Woodward

伍德沃德解释说,“We initially worked three days in Dorset,每隔一周在伦敦一天,在汉普郡呆一到两天。然而,由于在伦敦有一个为期六周的等候名单,we now plan to spend a day there each week."“

However,从GPS到女商人的旅程并不容易。曼宁博士说,“We got to a point quite early on where we felt out of our comfort zone because,作为医生,you're not necessarily businesswomen and it was a very steep learning curve for us.所以,我们制造了

决定在开发初期不购买非常昂贵的机器,until last year when we had the space for it in our new clinic and the patient base that would actually utilise it.I think some clinics make that mistake of wanting to have everything straight away."“

伍德沃德博士接着说,解释,“我认为很多人都犯了这样的错误:他们跳进房间,认为自己需要大量的机器和工作人员。建立一个企业需要努力工作和决心。”她继续说,“We waited four years until we actually spent money on machinery and staff.Our focus was on honing our skills and organically growing our business and brand through reputation and delivering excellence.在2017年亚博app的下载途径2月我们在多塞特开设第三家诊所之前,River美学仅依靠维多利亚和我。就在那时,我们决定我们需要一个美容师和一个接待员。亚博app的下载途径在此之前,我们完全使用了美学反应的服务。”亚博app的下载途径“

Dr Woodward adds,“我们最初买了一些小的设备,维多利亚和我可以很容易地使用,比如皮肤再生系统和中疗枪。一旦我们开了多塞特诊所,我们就购买了冷冻脂肪分解机器,处理脂肪团

and skin tightening using radiofrequency as we now we have our own 亚博app的下载途径aesthetician and lot more space."在成为辛克莱制药公司的国家培训师并在今年晚些时候开办了自己的培训学院之后,亚博足球appboth Dr Manning and Dr Woodward's attitudes towards 亚博app的下载途径aesthetic medicine have changed compared to when they entered the specialty.“这个行业和一般的实践是非常不同的,因为审美医学正在以惊人的速度变化,你必须保持在它之上。亚博app的下载途径一直保持变化是非常重要的。”伍德沃德博士说。

“美学上亚博app的下载途径,你可以花更多的时间和病人在一起,building trust and real rapport.I believe having more consulting time really makes a difference to people"- Dr Victoria Manning

曼宁博士指出,“我们很早就开始了河流美学,所以我们做了很长一段时间,但是,亚博app的下载途径when we opened six years ago,我不认为我们曾经设想过我们现在会有三个诊所,并在九月份开办河流美学学院。”亚博app的下载途径“

Co-owning an 亚博app的下载途径aesthetic business has been a continuous learning journey for both Dr Manning and Dr Woodward,and they place the open nature of their working relationship as fundamental to succeeding within 亚博app的下载途径aesthetics.

For those considering teaming up with a fellow practitioner and entering a business partnership,曼宁博士说,“A partnership like this is similar to a marriage and there may be times where you don't agree,so you have to understand that sometimes you have to agree to disagree.我认为接受别人的意见很重要;因为我们彼此坦诚,our partnership has flourished."她总结道:“In general,这是关于你如何照顾自己,以及你如何与他人相处。我想如果你能看看人们的反应和他们的性格,it makes a huge difference to business and success."“

Do you have a joint ethos or a joint motto that you both follow??

连续波:我们的精神是采取自然的方法。We want our patients to look well not done and often less is more.We treat patients gradually as it's easier to add than it is to take away.

Is there anything that you would have done differently in your career??

VM:有时我会想,我可能已经从医学院直接进入美学,但事后看来,如果我做了任何不同的事情,我就不会拥有我在会诊中所拥有的医学知识和技能。亚博app的下载途径My formative years of working in a hospital and as a GP better prepared me for the field I find myself in now.我喜欢它,我认为它给了我所有的职业工具,我需要在美学。亚博app的下载途径

连续波:起初,直到2004年我发现了自己对美学的热爱并决定接受专业培训,我才愿意做除一般实践以外的任何事情。亚博app的下载途径However,我认为,在一般实践中工作无疑给了我处理并发症的技能,以及有时在美学中出现的临床挑战。亚博app的下载途径

What aspects of the industry do you enjoy the most??

连续波:I like the face-to-face contact with patients and enjoy getting to know them.I get great satisfaction from seeing my clients grow in confidence as they progress through their planned course of treatment.

VM:我喜欢结识志同道合的同事,与同龄人和教师建立联系。

What is the best piece of career advice that you've ever been given??

VM:If at first you don't succeed,起来再试一次。你失败的次数越多,the more you learn and the better you're going to be.Also,像对待自己一样对待病人。

连续波:Keep at it and work hard if you want to pursue your goals.我牢记,如果我不准备接受特殊的治疗,那么我不会推荐给我的病人。

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  • Sajjad Mughal博士2018年9月18日/晚上9:14

    What an excellent article and so informative of Dr Manning and Dr Woodward to have shared their early experiences.